Privacy policy

This Privacy Policy establishes the conditions under which Yume Clothing SPRL, whose head office is located at 1030 Brussels, Rue Victor Hugo, 47, a company that currently manages the sales of the trademark “Yumé” in Belgium, responsible for data processing under this privacy policy (hereinafter collectively referred to as “us” or “those responsible of the data processing “), manage the personal data that you provide us using the website (hereinafter:” the website “), the app or the mobile application, defined as being the application software designed to be used on smartphones, tablets or other mobile devices (hereinafter: “the app”) or other applications, software, digital media, storage media or features related to the trademark Yumé in Belgium (hereinafter collectively referred to as “the platform”).

Whenever you use the platform or we need to access any type of information whose characteristics allow us to identify you, such as your first and last name, email address, billing or delivery address, telephone number, type of device or debit or credit card number, etc. (hereinafter “personal data”), in order to browse the platform, to purchase our products or to use our services or features, you will be subject to this Privacy Policy, the Privacy Policy and the Privacy Policy, cookies, the general conditions of use and purchase and any other document mentioned therein (hereinafter jointly referred to as “the general conditions”), which are applicable at any time and of which you must be aware in order to give your consent with these.

1. Collection of personal data and purposes of data processing

Before using any of our services or features, please read this privacy policy, cookie policy and terms and conditions in the section related to the service or feature in question. You will be able to observe in each section if specific conditions of use are applicable or if a specific treatment of your personal data is required. Failure to provide certain mandatory information may result in the inability to process your registration as a user or to use certain services or features available on the platform. Hereby, the user (you) guarantees that the personal data provided are truthful and accurate and undertakes to notify any modification thereof. If you provide us with third-party personal data, you are responsible for informing such third parties and obtaining their consent to provide such data for the purposes set out in the relevant provisions of this Privacy Policy. Loss or damage to the platform, data controllers or third parties due to the transmission of incorrect, inaccurate or incomplete information on the registration forms will be the sole responsibility of the user.

In this case, data controllers will use personal data for the following purposes:

1.1. Process your registration as a platform user. The personal data you provide to us will be used to identify you as a user of the platform and to allow you to access the various products, services and features available to you as a registered user.

1.2. The development, the respect and the execution of the contract of purchase of the products which you acquired or any other contract concluded with us on the platform. In particular, you must consider the following:

If you have purchased an item for the purpose of making a gift and you provide us with third party personal data, you are responsible for informing such third parties and obtaining their consent so that, in accordance with the terms and conditions of purchase and of use of the platform, we may process their data in order to (a) manage the shipment or verify receipt of the gift and (b) respond to any request from you or a third party.

1.3. To contact you by email, telephone, SMS or any other means of equivalent electronic communication, etc. to provide you with updates or information regarding the features, products, or services provided, including platform security updates, to the extent necessary or reasonable for their implementation.

1.4. Manage and respond to your requests made through one of the customer service contact details, platform or physical stores, and quality control of our services.

The data processing will take place:

  1. during the period provided by applicable law; or
  2. for an indefinite period (until you request the deletion of one or all data); or
  3. until the need to process a specific piece of data is no longer necessary. For example, your order data will be processed as long as the Data Controller is required to retain it under applicable law and will be deleted as soon as this legal requirement is removed.

2. Subscription to the newsletter

If you agree to subscribe to the Yumé Clothing newsletter, we will send you information about our products and services in a variety of ways, including e-mail or other equivalent electronic communications, such as SMS and push notifications. App -if you have enabled these notifications on your mobile device. The subscription to the newsletter of Yumé Clothing may involve the use of personal data to send you personalized advertising, products and services that we make available to you, by e-mail, or through any other electronic means belonging to us.

We may also send you this information through push notifications on the app, if you have enabled these notifications on your mobile device.

You can unsubscribe at any time by following the instructions provided in each message.

3. Data protection rights

Data controllers undertake to respect the confidentiality of your personal data and to guarantee the exercise of your rights in this regard. You may exercise your rights of information, access, rectification, deletion, blocking and objection by sending an email to, by indicating the subject of your request.

If you decide to exercise these rights and your e-mail address is part of the personal data provided, please indicate this fact in your written request and mention the e-mail address you wish to use to exercise your information rights, access, rectification, deletion, blocking and objection.

4. Information about cookies

On this platform, we use cookies (which are small files containing your navigation data) mainly to make navigation easier.
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